Why the fear of selling??

A part which impacted me alot about the concept of setting up a biz, by Mr. Nicholas Chia. :)

Speaking from the viewpoint of a multi-millioniare ex-banker, He mentioned that, for a true-spirited businessmen, what makes them want to do business, is their Priniciple attitude of helping people.Not to just earn money.

Hotel owners set up hotels to provide people with a nice lodging, nice place to stay in. Cafe owners set up cafes, wanting people to enjoy coffee and spend their time to chill in. Restaurants owners set up restaurants to provide a place for people to find good food to eat in. All to help provide and satisfy people of their needs and wants.

It is with this priciple of helping others that motivates them to sell their products. People can say that they are afraid of selling...because they dunno how and what they can help people with.

Once you know that your product or your recommendation is going to benefit, add value to lives of people, the fear of selling is wiped off!! OR else, it will stop us form being a business owner. Having know this very fundamental, yet crucial concept which alot of people do not realise, this reaffirms my desire to sustain and grow together with WBG.